Closed-loop Indoor Precision Agriculture
From Latin "viridis" meaning lush, green, fresh, and clean
The name Verdánt captures the essence of our produce: vibrant, nutrient-dense, and bursting with life. It evokes images of thriving plant life and abundant harvests, perfectly representing our ability to create optimal growing conditions and improve food production. In other words, "The future of food starts here."
The logo was conceived in conjunction with our innovative indoor farming ecosystem, known as Closed-loop Indoor Precision Agriculture. Every element reflects the sophisticated yet natural processes that occur within our controlled growing environments, where technology and biology work in perfect harmony.
VERDÁNT is pronounced "ver-DAHNT". The Á is pronounced AH, like the "a" in "father" or the "o" in "font".
Circular Symbol of Innovation
Horizontal format. The circular visual represents the CIPA™ system.
Vertical (stacked) format: circle mark above the logotype.
CIPA is the cornerstone of Verdánt Organics' brand personality.
Closed-Loop Indoor Precision Agriculture (CIPA): a method of growing crops indoors using cleanroom environments, resource reuse, and highly controlled inputs.
A cohesive set of icons represents the core elements of the CIPA system and is designed to work with the main brand identity. These are the official icon files from the brand assets folder in Google Drive.
Futura is a geometric sans-serif that embodies precision and modernity. Its clean, geometric forms mirror the controlled environments and systematic approach of our CIPA™ technology. Its timeless design conveys innovation while maintaining excellent readability across all applications.
On the website, Jost (Google Fonts) is the approved free substitute for Futura. This page is set in Jost.
Montserrat is a versatile, contemporary sans-serif inspired by urban typography. It offers excellent legibility and a friendly, approachable character that balances our technical precision with accessibility. Its multiple weights provide flexibility for various communication needs.
We intentionally moved beyond traditional agricultural greens to create a modern, sophisticated identity that reflects our innovative approach. Click any swatch to copy its hex code.
Clean technology, precision, trust, and controlled environments. Conveys reliability and cutting-edge innovation.
Growth, vitality, and lush produce quality. Energy, freshness, and natural abundance.
Premium quality, harvest abundance, and nutritional richness. Optimism and value.
Natural substrates and organic foundations. Stability, authenticity, and natural processes.
Use these five colors for charts, graphs, and data visuals only. They are not part of the core brand palette and should not be used for backgrounds, logos, or headlines.
How much room the logo needs from edges and from other content, on paper, in print, and on screen.
X
X = the height of the circle icon. Keep at least one X of empty space on every side of the logo, at any size, in any format.
Letterhead, brochures, cards, signage: top-left, aligned to the text margin. Back covers, footers, and ads: bottom-right, or centered. One logo per page or panel.
Website, email, presentations: top-left in headers; icon alone when the header is under 768 px wide. Title slides, splash screens, and video end cards: centered.
Icon only, centered, filling no more than 80 percent of the frame so nothing clips on a circular crop. Same file for LinkedIn, Instagram, and Facebook.
Default on white and very light backgrounds.
On Deep Teal, the brand gradient, or dark photos.
Single-ink print, embroidery, engraving.
Newsprint, forms, and anywhere color is not available.
Pioneering new approaches to sustainable agriculture
Exact, controlled, and scientifically driven processes
Clean, uncontaminated, and naturally wholesome
Harmonious relationships between crops and systems
Leading the transformation of agricultural practices
Reliable, consistent, and transparent in all operations
Brand messaging pillars are the core themes and key messages that define what the brand stands for. They serve as the foundation for all communications, ensuring consistency across every touchpoint. They provide a unified voice, differentiate Verdánt from competitors, build trust through consistent messaging, and help teams create aligned content that resonates with the target audience.
100% clean, organic produce requiring no washing. Extended freshness, bolder flavors, and superior nutritional content.
Proving environmental responsibility and exceptional financial performance can coexist through intelligent design.
Perfect partnership between mushrooms and microgreens creating circular resource flows that eliminate waste.
Years of agricultural expertise combined with cutting-edge technology ensuring consistent, superior results.
The standard company description for press releases, partner materials, bios, and directory listings. Use it as written.
Verdánt Organics, the operating brand of Verdánt AgriTech, LLC, grows certified organic microgreens and oyster mushrooms in a precision-controlled indoor environment, year-round and independent of season. Founded by a team with decades of combined experience in agriculture, controlled environment agriculture, science, and food production, Verdánt is reimagining how organic produce is grown and delivered. The company is building its first facility in Minnesota to provide chefs, distributors, and specialty food buyers with consistent, recipe-ready organic produce with up to three times the shelf life of conventional alternatives. Learn more at verdantorganics.com.
| Type level | Specifications & usage |
|---|---|
| Title | Futura · Extra Bold · 42px · All-caps headlines, branded materials, hero type |
| Subtitle | Futura · Bold · 36px · Section titles, sub-hero statements |
| Heading | Futura · Bold · 32px · Content headings, named sections |
| Subheading | Futura · Bold · 24px · Supporting headers, card titles, labels |
| Body copy. Recipe-ready organic produce, no washing needed. Grown with precision. | Montserrat · Regular · 16px · All running text, descriptions, captions |
When and how to write VERDÁNT across all brand materials.
Visual direction for all brand imagery across digital, print, and sales materials. Updated October 2026 with Andrew Zimmern's direction; see Section 13 for the full imagery and video standards.
Abundance first. A full bowl of microgreens, a tray at harvest, a whole cluster of oyster mushrooms. Clean white, light stone, or wood surfaces. Bright, even, daylight-balanced lighting that keeps greens true to life. Simple real props (wooden bowl, linen, cherry tomatoes, cucumber) are welcome; clutter is not.
The way America eats, not a tasting menu. Microgreens as the main ingredient: a salad built on microgreens instead of romaine, summer rolls and salad boxes packed with greens, a dressed mound on a canapé. Oyster mushrooms raw and beautiful, or seared with a real crust. Home kitchen, deli case, lunch table.
Precise, clean, controlled. Tight framing on product: a tray of microgreens at harvest height, harvested clusters on a tray, hands at work. The growing system itself (racks, lighting, misting, controls, room layout) is proprietary and is not photographed or published without Howard Rogers' sign-off.
Verdánt's voice adapts across three distinct audiences. Each requires a different emphasis, vocabulary, and value proposition.
How Verdánt product is shown in every photo and video, on every channel. Established October 2026 from Andrew Zimmern's direction and the Imagery and Video Creative Brief. Revisit once Verdánt-grown product is available in volume.